// Overview

We partnered with Mindvalley to redesign and rebuild the States supplement ecommerce website to create a cleaner, more premium shopping experience that increases clarity and purchasing confidence. The project focused on improving product storytelling, strengthening visual hierarchy, and delivering a fully optimized Shopify build through custom Liquid development and reusable CMS components.

// Challenges

The original website lacked a clear product structure, had scattered information, and did not effectively communicate the benefits or science behind the supplements. Users struggled to compare products, understand formulations, and navigate between sections, which reduced conversion rates. The ecommerce flow also required performance improvements, mobile optimization, and a content system flexible enough for continuous updates.

// Results/Impact

The redesigned experience delivers a significantly clearer product journey with improved visuals, structured ingredient information, and a distraction-free checkout flow. Custom Shopify sections allow Mindvalley’s team to update content easily, while mobile-first layouts enhance navigation and speed. The new design and development foundation positions States for higher conversions, stronger brand perception, and scalable future product launches.

// Overview

We partnered with Mindvalley to redesign and rebuild the States supplement ecommerce website to create a cleaner, more premium shopping experience that increases clarity and purchasing confidence. The project focused on improving product storytelling, strengthening visual hierarchy, and delivering a fully optimized Shopify build through custom Liquid development and reusable CMS components.

// Challenges

The original website lacked a clear product structure, had scattered information, and did not effectively communicate the benefits or science behind the supplements. Users struggled to compare products, understand formulations, and navigate between sections, which reduced conversion rates. The ecommerce flow also required performance improvements, mobile optimization, and a content system flexible enough for continuous updates.

// Results/Impact

The redesigned experience delivers a significantly clearer product journey with improved visuals, structured ingredient information, and a distraction-free checkout flow. Custom Shopify sections allow Mindvalley’s team to update content easily, while mobile-first layouts enhance navigation and speed. The new design and development foundation positions States for higher conversions, stronger brand perception, and scalable future product launches.

// Overview

We partnered with Mindvalley to redesign and rebuild the States supplement ecommerce website to create a cleaner, more premium shopping experience that increases clarity and purchasing confidence. The project focused on improving product storytelling, strengthening visual hierarchy, and delivering a fully optimized Shopify build through custom Liquid development and reusable CMS components.

// Challenges

The original website lacked a clear product structure, had scattered information, and did not effectively communicate the benefits or science behind the supplements. Users struggled to compare products, understand formulations, and navigate between sections, which reduced conversion rates. The ecommerce flow also required performance improvements, mobile optimization, and a content system flexible enough for continuous updates.

// Results/Impact

The redesigned experience delivers a significantly clearer product journey with improved visuals, structured ingredient information, and a distraction-free checkout flow. Custom Shopify sections allow Mindvalley’s team to update content easily, while mobile-first layouts enhance navigation and speed. The new design and development foundation positions States for higher conversions, stronger brand perception, and scalable future product launches.